Get More Followers with Promote
Whether you’re looking to inspire your followers with your content or build your brand presence, promoting on Snapchat can help you connect with a wider audience.
Benefits of Promote
Promoting on Snapchat allows you to share your content as an ad and quickly reach a larger audience.
Reach a Larger Audience
Share your story with an engaged Snapchat audience
Turn Viewers into Followers
Give viewers a reason to come back and gain new followers
Expand Your Influence
Create something meaningful and watch your community grow
Success Stories
Get inspired by other businesses who found success Promoting on Snapchat.
+216k new followers for Celsius from a single post using Promote on Snapchat
“We went from 5K followers to nearly 1.8M in six months using Snap Promote.”
— Andrew Phillips, Senior Manager, Celsius Energy Drink —
+216K
new followers from a single post using Promote on Snapchat¹
9.7x
increase in profile visits²
1300x
more impressions¹
How to Promote Your Content
You can promote your content directly in the Snapchat app or on desktop. Navigate to each tab below to learn how to Promote.
Promote In-App
Promoting in-app is quick, easy, and can be done directly within the Snapchat app.
1. Open the Snapchat app and navigate to "My Profile" by tapping on the avatar in the top left corner. Then, tap on your Public Profile.
2. Next, choose the content you’d like to promote. You can select any Spotlight post, Public Story, or Saved Content to promote.
3. Then, tap the Promote button on the top right corner of your content.
4. Finally, set up your ad — select your goal, audience, budget, and campaign duration, then preview and promote.
Frequently Asked Questions
How do I promote my content in-app?
To learn more, check out our step-by-step guide on how to promote a Snap in-app.
How do I promote my content on desktop?
To learn more, check out our step-by-step guide on how to promote a Snap on desktop.
How do I decide which videos I should promote?
Consider promoting any content with higher engagement and videos that focus on a single, authentic message. This approach can help you get better results.
You can promote any Spotlight Post, Public Story, or Saved Content from your Public Profile by tapping on the Promote button from the post.⁴ If you’ve recently created a new Public Profile, you can reach more people by using Promote.
Will someone be able to tell if I promote a video on Snapchat?
Yes, the video will appear as an ad.
What’s the difference between Promote and Snapchat Ads?
Promote lets you easily promote your existing content directly from the Snapchat app on a convenient, mobile ad creation interface. You can also Promote on desktop by navigating to Profile Manager. With Promote, you can get: more views on your content, more Public Profile followers, more website traffic, or more calls and texts.
Snapchat Ads Manager enables you to promote your posts as ads on Snapchat. You also get more advertising options and more control over your advertising campaigns. Learn more about how to create a campaign in Ads Manager.
How much does it cost to Promote content on Snapchat?
Advertisers optimizing for “More Followers” with Promote see an average $0.05 cost per follow.⁵
Advertisers optimizing for “More Views” with Promote see an average $0.57 cost per mille.⁵
Advertisers optimizing for “More Website Visits” with Promote see an average $0.17 cost per click.⁵
Get More Views on Snapchat